It all started in childhood...
Rocky Jones
Co-Founder & Creative Director
Rocky grew up in the boonies of southeastern Ohio during the ’80s and ’90s. Surrounded by nature, mullets, and loud music, he discovered the power of art early on when he realized he could impress his family with more than just hanging spoons from his face.
His ability to draw realistic self portraits and copy Iron Maiden album covers quickly became his secret weapon... and new way of standing out.
That gift carried him all the way through art school and eventually opened a back door into the world of apparel.
Nearly two decades later, Rocky has gone from textile designer to art director to creative co-founder.
With a background in art, leadership, and business, Rocky brings a unique perspective on what actually makes brands work.
Lizzie Jones
Co-Founder & Design Director
Lizzie has been a bona fide fashion rebel from a young age, from “borrowing” her big sister’s leather jacket and DM boots at age 8, to finding new ways to alter her school uniform subtly to avoid detention. This knack for rule-breaking has followed her through her career.
Now she uses her wealth of knowledge from fashion history to help steer her future forecasting. Lizzie studies the ebb and flow of fashion cycles, teamed with cultural influences, to create nuanced concepts and trends for your brand that spark the rebel in you.
LET’S
CONNECT.
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Reach out and tell us what you’re up to, and we’ll let you know how we can help.